But how much of the outside, a real or imaginary environment, can a body carry? How much play is at hand, when all the forms you can take are already part of a ready-made cultural-consumerist dreamscape that sets the limits of imagination? Full of it, Zais, Holzinger and Urbat search for a corporeal connection to a vast iconographic field by turning the premise of studio-based photography around: rather than searching for the ideal image of a body, they are concerned with finding the body of an image.
„Now we have the Salad“ engages with the exuberance of mass cultural desire and celebrates it as hard coded identities, mingled together with a salty dressing. It shows that no matter how absurd, all bodies must bend under their identity, they can‘t do otherwise.